Making a Club Successful


Fred Layman, (AKA The Club Doctor) is a veteran golf course and clubs in transition operations director/consultant. In a series of blogs, he will speaking about How to keep private clubs successful.
 With so many clubs struggling, it was, and certainly remains, a concern for the industry. The golf courses Fred Layman and his peers manage are the biggest assets club’s have — but there is a power structure that oversees the course, the membership, the entire club staff, the F&B operation, and the infrastructure. Fred Layman talks about big picture, as that picture affects everything he does, in the context of club “success.”


Without question, the most significant observation Fred Layman made during the recent recession is this: Those clubs that continued to move forward, that kept enhancing their facilities and improving their clubs intelligently were able to weather the storm”. “Conversely, those clubs that did nothing more than cut expenses, after a while became unattractive and unable to keep or attract members. They had diminished their value. There was, thanks to this undirected cost-cutting, inherently less value in membership and many such clubs simply failed, or at the very least began allowing public play and dining, much to the chagrin of the members who stayed on.
The club of the 21st Century is for the most part a club for the family. Without attracting Mom and the kids, Dad can’t/won’t join, can’t/won’t view his dues as a long-term investment on behalf of his family. Fitness, kids programs and a sound family environment (not the elimination of adult fun, but the maintenance of clear boundaries between the adult, family, and kids’ environments) are essential to the success of most clubs today.
Stay tuned for Fred Layman’s Key Factors that push clubs forward and help them weather the storm of the economy.
Fred W. Layman III, USPTA Elite, Director of Operations the Windermere Club, is the president of an Augusta, GA based Club Consulting Company, Fred Layman Ventures. His articles can be viewed on FredLayman.com
Location: Grovetown, GA 30813, USA

Comments

Post a Comment

Popular posts from this blog

Your Brands Role on Social Media amid COVID-19 - Fred Layman Augusta, Georgia

As if getting your brand’s social media strategy right wasn’t already a challenge, navigating your messaging now – amid a global health crisis – can feel borderline hopeless. You may be tempted to just not do anything at all, but going dark on your channels does not set your business up for social success for when this time passes, and it definitely won’t provide the assurance your audience may need from you right now. Conversely, continuing your organic and paid social campaigns as usual without acknowledging the current situation won’t likely be well-received, either. With no roadmap to follow, the best approach your business can take to navigate your social media presence is to use each platform in the ways they were originally intended. Connecting in real-time. Engaging authentically. Posting organically. It may sound easy, but in actuality, it takes more time, effort, and creativity to engage within these social spheres on a regular basis than any other tactic commonly used. T
Read more

Making The Most Out Of Every Encounter To Better Your Club's Visibility

Networking is as much of a strategy as it is fun. When you are researching on where to go or simply venturing out, here are some tips on how to make the most of your interactions.  Seek New People – You Never Know Who You Need to Know What’s the point of attending a business networking event if you don’t actively seek new people to meet and discuss business with them? Set an easy minimum goal for yourself to meet at least three new people at each event you attend, or hey be bold and go for six! You will grow your network exponentially if you meet new people at every event. Business Cards – They Need to be Wherever You Are Always, always, ALWAYS have your business cards with you wherever you go. You will most likely always have opportunities to attend social activities that provide the opportunity for you to meet new people, and the ability to let your friends and colleagues know about your business. You never know who you might meet that could use your business’ service.  
Read more