Making a Club Successful


Fred Layman, (AKA The Club Doctor) is a veteran golf course and clubs in transition operations director/consultant. In a series of blogs, he will speaking about How to keep private clubs successful.
 With so many clubs struggling, it was, and certainly remains, a concern for the industry. The golf courses Fred Layman and his peers manage are the biggest assets club’s have — but there is a power structure that oversees the course, the membership, the entire club staff, the F&B operation, and the infrastructure. Fred Layman talks about big picture, as that picture affects everything he does, in the context of club “success.”


Without question, the most significant observation Fred Layman made during the recent recession is this: Those clubs that continued to move forward, that kept enhancing their facilities and improving their clubs intelligently were able to weather the storm”. “Conversely, those clubs that did nothing more than cut expenses, after a while became unattractive and unable to keep or attract members. They had diminished their value. There was, thanks to this undirected cost-cutting, inherently less value in membership and many such clubs simply failed, or at the very least began allowing public play and dining, much to the chagrin of the members who stayed on.
The club of the 21st Century is for the most part a club for the family. Without attracting Mom and the kids, Dad can’t/won’t join, can’t/won’t view his dues as a long-term investment on behalf of his family. Fitness, kids programs and a sound family environment (not the elimination of adult fun, but the maintenance of clear boundaries between the adult, family, and kids’ environments) are essential to the success of most clubs today.
Stay tuned for Fred Layman’s Key Factors that push clubs forward and help them weather the storm of the economy.
Fred W. Layman III, USPTA Elite, Director of Operations the Windermere Club, is the president of an Augusta, GA based Club Consulting Company, Fred Layman Ventures. His articles can be viewed on FredLayman.com
Location: Grovetown, GA 30813, USA

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