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Your Brands Role on Social Media amid COVID-19 - Fred Layman Augusta, Georgia

As if getting your brand’s social media strategy right wasn’t already a challenge, navigating your messaging now – amid a global health crisis – can feel borderline hopeless. You may be tempted to just not do anything at all, but going dark on your channels does not set your business up for social success for when this time passes, and it definitely won’t provide the assurance your audience may need from you right now. Conversely, continuing your organic and paid social campaigns as usual without acknowledging the current situation won’t likely be well-received, either. With no roadmap to follow, the best approach your business can take to navigate your social media presence is to use each platform in the ways they were originally intended. Connecting in real-time. Engaging authentically. Posting organically. It may sound easy, but in actuality, it takes more time, effort, and creativity to engage within these social spheres on a regular basis than any other tactic commonly used. T
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Making The Most Out Of Every Encounter To Better Your Club's Visibility

Networking is as much of a strategy as it is fun. When you are researching on where to go or simply venturing out, here are some tips on how to make the most of your interactions.  Seek New People – You Never Know Who You Need to Know What’s the point of attending a business networking event if you don’t actively seek new people to meet and discuss business with them? Set an easy minimum goal for yourself to meet at least three new people at each event you attend, or hey be bold and go for six! You will grow your network exponentially if you meet new people at every event. Business Cards – They Need to be Wherever You Are Always, always, ALWAYS have your business cards with you wherever you go. You will most likely always have opportunities to attend social activities that provide the opportunity for you to meet new people, and the ability to let your friends and colleagues know about your business. You never know who you might meet that could use your business’ service.  
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Location: Augusta, GA, USA
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Expert Power Breeds Respect in Leadership - By Fred Layman

This blog explores the steps that you can take to build your own expert power. You gain expert power when you show a high level of knowledge or a great level of skill that people around you see, need and want. They will likely come to you for advice and want to follow your lead. Unlike power that depends on your formal position, expertise is personal to you. Anyone can possess it, no matter what their level or grade within their organization. You might be the sole member of a team who understands a software program, for instance, or the go-to person for industry knowledge. Expert power is a great asset to have. It provides leaders with a robust power base from which they can manage people confidently. According to Fred Layman USPTA, expert power is more important than reward-based or coercive power in leading people effectively. If you have expert power, your team is likely to be more open to your efforts to guide them, and you'll find it easier to motivate
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Location: Grovetown, GA 30813, USA
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Making a Club Successful

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Fred Layman, (AKA The Club Doctor) is a veteran golf course and clubs in transition operations director/consultant. In a series of blogs, he will speaking about How to keep private clubs successful.   With so many clubs struggling, it was, and certainly remains, a concern for the industry. The golf courses Fred Layman and his peers manage are the biggest assets club’s have — but there is a power structure that oversees the course, the membership, the entire club staff, the F&B operation, and the infrastructure. Fred Layman talks about big picture, as that picture affects everything he does, in the context of club “success.” Without question, the most significant observation Fred Layman made during the recent recession is this: Those clubs that continued to move forward, that kept enhancing their facilities and improving their clubs intelligently were able to weather the storm”. “Conversely, those clubs that did nothing more than cut expenses, after a while became unat
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Location: Grovetown, GA 30813, USA
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Fred Layman

The Six Most Indispensable Shots in Doubles By Fred W. Layman III, USPTA Elite www.FredLayman.com      www.FredLaymanTennis.com 1) Chip Cross Court Return of Serve : This shot is focused on moving to the net on the return of serve and pressuring the service team to react quickly. Typically, it is done on 1st serve as the 2nd serve should be an aggressive baseline attacked shot. However, the shot can be used effectively on both serves. Be prepared to hit another of the key indispensable shots next, the mid court volley. Then close the net and win the point. 2) Offensive Lob : This shot is utilized when you are in a good position to hit a winner with your topspin lob. This shot is most effective when both your opponents are at the net and you are not rushed to hit the shot. This shot is used as weapon to take over the net from your opponents or hit a clear winner.  Having a topspin is the most effective way to utilize this shot but many players whom have a good touch c
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Location: Grovetown, GA 30813, USA
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Two Experts in Fundraising combine for a great “Mobile Solution”.

iBuddy Club, Inc. and Entertainment® announce strategic partnership to engage clients with one of the most proficient Mobile Fundraising Solution Tools on the planet. Fred Layman , CEO of iBuddyClub, Inc. introduces a pioneering mobile experience that allows fundraisers to achieve new levels of communication, awareness and immediacy for their audiences, year in and year out. By utilizing In-App Campaigning features that includes a compound giving platform with touch notification; and combinesthousands in Entertainment® savings,iBuddyClub Mobile strengthens the audience reach for the fundraisers, and paves the way to bring passive, residual and renewal income streams to large NPO’s as well as schools, and athletic fundraisers in over 10,100 cities and towns. This Mobile Fundraising technology creates a space that includes In-App Campaigning components. iBC mobile not only iConnects and brands the fundraiser to the community of donors, fundraisers and businesses, this remarkable pl
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The Six Most Indispensable Shots in Doubles By Fred W. Layman III, USPTA Elite

Fred Layman III, USPTA Elite 1) Chip Cross Court Return of Serve: This shot is focused on moving to the net on the return of serve and pressuring the service team to react quickly. Typically, it is done on 1 st serve as the 2 nd serve should be an aggressive baseline attacked shot. However, the shot can be used effectively on both serves. Be prepared to hit another of the key indispensable shots next, the mid court volley. Then close the net and win the point. 2) Offensive Lob: This shot is utilized when you are in a good position to hit a winner with your topspin lob. This shot is most effective when both your opponents are at the net and you are not rushed to hit the shot. This shot is used as weapon to take over the net from your opponents or hit a clear winner. Having a topspin is the most effective way to utilize this shot but many players whom have a good touch can hit a ball slightly out of the reach of their opponents overhead to win the point. WARNING, if yo
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